Not All Superheroes Wear Capes

capesWonder Woman.  Spider-man.  Incredible Hulk.  Which superhero was your favorite growing up?  We are all familiar with this story line:  the dreaded Joker tries to take over the world…..but not on Batman’s watch.  Batman steps in to save the day – throwing all the right punches, driving a fancy batmobile and always including his awesome sidekick, Robin.  His bravery, courage and leadership are admired by all.

Each day I do my best to fit in 30 minutes of good old fashion play time with my children.  Tuesday night it was time to morph into Superheroes.  We put on our capes and saved the world 10x in a matter of minutes.  The play time got me thinking about the real crusaders in the world.  Those change agents that are impacting business and impacting lives.  I’d like to take a few minutes to highlight stories I’ve recently witnessed where “ordinary” people are doing “extraordinary” things to positively impact our world – and you’ll notice none of them wear capes.

Business Change Agents

Once you get a taste of what good looks like, you can’t help but sink your teeth into it and commit 100%.  Go all in.  Take the time needed to do it right.  A friend once told me there are two ways to do things.  You can either 1) take the time to do it right or 2) do it again.  Who has the time to do it again – especially if we know how to do it right the first time, even if it requires more upfront leg-work?  Hardly anyone.  Although I must admit, there are times I can be quite impatient and shortcuts are appealing.  Especially when it comes to generating new business at work.  When I know an idea is destined to be a homerun, it can be challenging to wait-it-out and let the results happen….even if it takes 6-9 months to produce.

This week I was reminded how important it is to have patience when working on demand generation campaigns.  A colleague on our team was awarded a B2B Innovation award for her effort and results on an account based marketing program.  The program took several months to yield initial results, but has since served as the poster-child of inspiration for developing similar programs.  The high-roller making this idea a reality is a super star that deserves a superhero cape.  Her willingness to plan, create and execute – and then be patient, makes her a change agent we can all continue to learn from.  Give her a cape.

Educators Sharpening the Minds of Our Future

My middle child started kindergarten this month {insert a big boo-hoo here}.  While she has been enrolled in pre-school and daycare previously, all-day learning is something new and unfamiliar to her.  Learning how to take control of her choices was one of the first lessons taught in her class last week.  She came home with “self-control” bubbles and couldn’t wait to show me what they meant or symbolized.  Mrs. B put together a memorable learning exercise that is beginning to teach 5-year old’s how they are in the driver seat and as a result are in control of their body, brain and choices.  The world can use more self-control and owning up to the choices we make — and for that I see superhero traits all around this kindergarten teacher making a difference in my daughter’s life and the lives of 18 other littles.   Give her a cape.

Being married to an educator I tend to follow many educators on Twitter.  If you are ever in need of true inspiration for a quick pick-me-up, start following teachers on Twitter.  Mrs. L shared her class constitution that was written and amended by her 5th grade students.  “We the People of Mrs. L’s class, in order to form a more successful classroom, establish trust, ensure respect, promote positivity, and ensure that we love our passengers, do ordain and agree to this constitution.”  The constitution goes on to include four Articles outlining their commitment to one another.  If teaching our future leaders about the importance of respect and being positive isn’t worthy of a cape, I’m not sure what is.  I responded to her tweet with a comment around how lovely it is to see her incorporating core values into her classroom and gaining buy-in, when I see many businesses attempt this with little success.  Giver her a cape.

Working Parents and Stay at Home Parents

Have you ever seen someone move from the board room to the ball field in a matter of hours?  It is quite impressive.  I once saw a father/executive secure a deal that made the team hit quota all while adding a renewed sense of confidence and loyalty amongst the team.  Shortly after closing the deal he hustled out the door to coach his son’s little league game.  He has his priorities in check.  He loves what he does in the boardroom and equally, or likely more, loves bringing leadership and teamwork values to the ball field. Leading by example both professionally and personally is worthy of a cape.

If you’ve never seen a stay-at-home-mom (SAHM) in full swing, you are missing out on a huge learning opportunity.  Some of my inner tribe have chosen to pause their careers and be a SAHM.  Juggling a household, multiple schedules (that often compete with something), cleaning, feeding…..and the list goes on – is no easy feat.  My husband and I both work and we tag team nearly everything.  When either of us is traveling solo, it ain’t easy doing the single parent thing.  But how do so many of my SAHM friends make it look so easy?  They are organized.  They are fearless.  They get sh*t done.  They are excellent negotiators (getting those kids to down that broccoli takes serious negotiation skills at times).  Don’t let those yoga pants and razorback t’s fool you – I guarantee a cape is hidden in their hall closet.

My son’s favorite superhero is Spidey and this quote is something each crusader, I have the pleasure of knowing, lives and breathes – whether they realize it or not.  “WHEN THE MOB AND THE PRESS AND THE WHOLE WORLD TELL YOU TO MOVE, YOUR JOB IS TO PLANT YOURSELF LIKE A TREE BESIDE THE RIVER OF TRUTH, AND TELL THE WHOLE WORLD: ‘NO. YOU MOVE.’” —AMAZING SPIDER-MAN

 

 

Supermarket Shopping and Sales Pipeline – a lesson on patience

cartWhile grocery shopping on a Saturday, with two of my children, I quickly lost count of the number of impatient shoppers.  I’m sure it wasn’t the best parenting move to allow both of them to have their own mini-shopping cart…in a semi-crowded supermarket…just before a Winter storm was about to hit.  But they wanted to help and I encourage independence.   We had only been shopping about 3 minutes before the sighs of irritated shoppers became painfully obvious.  For example, when my daughter’s wheel went wonky and the woman picking out potato chips next to her gave me a look of “my goodness, get her out of my way.” I stared her down with the biggest smile – she still wasn’t happy – even though it took a mere 4 seconds to get the wheel back on track.  We picked up the pace and moved on.

All in all, we had a productive morning.  As a special treat, I took my littles to the McDonalds drive-thru (don’t judge, all things in moderation – including fast-food).  Our food was delivered in record-time and I pulled forward to hand out drinks.  I did not notice I hadn’t pulled up far enough until the guy behind me laid on his horn, threw his arms up and started shouting “get out of the way, lady.”  Seriously, it was a matter of seconds and we’d be on our way and OUT OF HIS WAY.  His lack of patience was mind-boggling.  Even worse was when I saw a very young child riding shot-gun with him, witnessing this bad behavior.  Surrounded by many adults with impatient behavior, it got me thinking about what triggers us to reach a point of annoyance that leads us down a path of impatience.

The psychology of patience tells us, “impatience is mainly a person’s inability to withstand a certain irritating emotion.”  A few examples of what causes a trigger leading to irritating emotions could be:  running late when we are in a hurry, not seeing results as quickly as we’d like or experiencing a different outcome then originally expected.

I like to think I am a patient person.  With three littles 6 years old and under, most days I have no choice but to channel my inner zen and not sweat the little things (but I am not perfect and I do sweat some things).  Where I find myself being the most impatient is when it takes longer than expected to show results.  Whether those results are potty-training my youngest little or launching a new marketing campaign.  Both examples, despite being extremely different situations, trigger an irritating emotion of not experiencing the outcome I want – more quickly.

This week at work I was reminded and encouraged about the importance of being patient and not losing sight of the positive momentum we are building to deliver results the business requires.  A colleague shared, “Our brains are wired to want to succeed and sometimes sabotage us when we don’t. It’s up to us to keep our minds right when we aren’t getting the desired outcomes.  Stay the course, work the plan and remember the initial, positive outcomes and how we got them.”  How encouraging is that?  After he shared that with the broader team, our sales pipeline spiked by nearly a third.  A timely reminder of the importance of being patient and keeping it positive.

A few of my employees had performance reviews due this week.  While compiling data to enter successes, I received yet another reminder on the importance of being patient.  In the middle of 2018 the team applied an Account Based Marketing strategy to a demand generation campaign for a niche group of higher education institutions.  That campaign has generated a 1:40 ROI when you look at the net new logo pipeline it has generated.  Wonderful results that didn’t happen overnight.  The team stayed the course, worked the plan and celebrated mini-milestones until that fabulous ROI appeared.

What have I learned this week from my supermarket experience with littles to seeing sales pipeline numbers spike?  We need to encourage ourselves and those around us to stay the course and avoid situations that trigger frustrating emotions. How do you avoid frustration from creeping in?  Do a quick measurement: is your WIN count ahead of your loss count? My children really wanted to help grocery shop and driving their own cart meant they had to be alert (WIN) and avoid interrupting other patrons shopping experience (WIN) – despite irritating some (Loss).  I encouraged them along the way and they learned a lesson on independence and awareness (WIN).  Reviewing the weekly pipeline results and a single-campaign that is well on its way to breaking a company-wide ROI record (WIN) keeps me in a positive state of mind that progress is happening and that good things do come to those who wait.

#Patience #Leadership #Sales #WorkingMom #DemandGeneration